🚨 Arkéa and B&B Hotels set to end sponsorship at the end of 2025

Revealed: The full internal memo sent to riders and staff

Photo courtesy of SWpix.

Hi Subscribers,

This is a breaking news story, but we have been sent a leaked memo that was sent out today by the management of Arkéa - B&B Hotels. It was addressed to riders and staff, confirming that both title sponsors will step away from the team.

I will update this story during the morning, so please return to the site for more information.

Here’s the memo in full.

Thanks

Daniel 🫶

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Dear Friends, Dear Colleagues, Dear Riders,

Our profession pushes us to live in movement, in itinerancy, and this is what prevents me from bringing you together in person today. I would have preferred to speak to you face to face—but it is with this message that I address these words to you.

Sponsors ARKEA and B&B HOTELS have informed us that they will not be renewing their commitment after the 2025 season.

We have nothing but gratitude to express to them. Their loyalty over the years has allowed our adventure to exist, to grow, and to shine.

Their strategic choices are theirs, and we fully respect them.

For several months now, aware of the fragility of our model, I have been actively working to find new partners and open other doors. Nothing is certain yet, but some signs remain encouraging. And I continue to believe in it.

It's in my nature, but it's also the result of what we've built together. A solid, human, and sincere foundation.

We all know it: cycling operates on an uncertain balance. Our contracts are often short-term, our future rarely written in advance.

It's a reality we all share. And I deeply understand the doubts some of you may be feeling today.

Since the end of April, your respective managers have kept you informed with transparency.

Several of you have asked me for permission to explore other avenues, to take the lead. I granted it, without reservation or judgment.

It's normal, it's healthy, and I respect each of you in your actions and decisions.

But for those who, like me, still want to believe, know that you belong here. You're at home. And as long as a spark of possibility remains, I will continue to fight to ensure our adventure continues.

I send you all my affection, all my gratitude, and all my confidence.

Where some see an end, I see a new beginning.

What we have sown bears within it the promise of new fruits.

The future belongs to those who refuse to give up—and I am, without hesitation, one of them.

Any reaction from you can and must only be positive toward our two title partners, driven by kindness. Indeed, we should never insult the future.

Have good Championships,

Have a good Tour, men's and women's. Stay united, conquerors, we can emerge stronger.

Sincerely,

Manu

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